GMA Network recently launched the country’s first Artificial Intelligence (AI) sportscasters during the opening of the National Collegiate Athletic Association (NCAA) Season 99.
According to GMA, this digital initiative is part of their mission to bring the latest updates on local and international sports – which sparked a discussion on social media. Many were hyped with this development but a lot of people also expressed their concerns including me.
AI is certainly promising but what would happen to the future of Journalism and Broadcasting in the Philippines should this innovation prove to be efficient?
There are many talented, qualified, and PASSIONATE Communication graduates out there who can do the job but unlike their robotic counterparts, these Sportscasters powered by generative AI can produce MORE content around the clock and in multiple languages. On top of that, AI presenters are customizable. The management won’t need to spend more on their wardrobe and aesthetics. And ultimately, the management won’t have to provide them statutory benefits and could avoid the risk of labor disputes like what they have encountered in the past.
GMA officials said the creation of AI sportscasters were not meant to replace human reporters but only serves an innovative platform to present information to viewers. They could be true to their word or not but this move would certainly serve as a precedent and be emulated by different organizations because in a business perspective, utilizing AI would reduce operational costs and optimize productivity and profit in the long run.
The way I see it, AI technology is not sophisticated enough to completely replace humans in journalism and the broadcast industry anytime soon. It may create information at a superspeed but it lacks the in-depth creativity and human touch to connect with the audience. It is only there as a tool to complement their operations.
But who knows? Anything can happen in the future. AI has made remarkable progress over the years and it's possible more jobs will be taken over by bots.
I am for technology and progress but I'm also concerned for the creatives out there with this development.
With technology advancing at an unprecedented pace, college courses must also scale up. I remember a college schoolmate who majored in Information Technology said, “Media courses like Mass Communication should be integrated with Information Technology.” That was the year 2012 or so, and I only brushed the idea thinking it was absurd. But here we are… being challenged by creators who are adept with using Artificial Intelligence and what we can only do is to welcome and adapt with the changes.